Even better, engage with employee posts to show that you care.Ī brand amplification strategy has cross-team benefits.
Recent post shares: Keep your posts up to date.Post your open roles and remove outdated ones. Add fresh job postings: Eight people are hired every minute on LinkedIn.Complete your profile: This is a no-brainer-an incomplete or barren profile doesn’t inspire trust.Check your branding: Your profile picture and cover image should be high quality, eye-catching and up-to-date.For now, here are a few quick wins to score right now: Our LinkedIn audit article goes much deeper into this. After all, every six pieces of content shared on LinkedIn influences 13 company page views, one new follower and six views on your careers. If you’re encouraging employees to post more, your company page needs to be presentable.
So we’ve got 10 actionable tips to kick off your strategy and master brand amplification in the process.
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How to master the employee advocacy on LinkedIn?Īs with any strategy, the hardest part is starting. Now that you know the “why,” let’s get into “how” to get your LinkedIn employee advocacy strategy off the ground. 10 tips to master employee advocacy on LinkedIn And companies with engaged employees are 20% more likely to retain them, according to LinkedIn.Īnd if it’s buy-in you’re worried about, consider this: most employees would post about their company if the process was made easy, which an advocacy strategy takes care of. Having engaged employees doesn’t necessarily mean going into the office every day, or attending every happy hour.Īn advocacy strategy helps employees engage with their business in a way that also empowers them to grow their own influence and networks. After all, what would you believe first: a post saying “my company is the best place to work” written by a CEO, or an employee? Similarly, most high-level professionals say thought leadership is a more trusted basis for assessing a vendor than marketing materials.īrand trust also gives you the pick of top talent. And consumers who feel more connected to a brand are more likely to pick them over competitors. Trust matters, and translates to sales- 72% of consumers say they feel connected to a brand when they trust it. Encouraging them to become thought leaders grows brand trust by amplifying trusted voices voices that are three times more likely to be trusted than the voice of a CEO. People trust who they know-a friend’s recommendation is the top reason people buy on social media.Įmployee posts are the digital equivalent to word-of-mouth marketing. Imagine the impact encouraging your workforce to post could have.īuild trust with prospective talent and buyers And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars.Įmployee content receives about eight times more engagement than brand channel content. And content is the key to reaching them.įrom deep thought leadership to relevant memes commenting on industry insights, content is powerful. With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers.
Here are a few ways advocacy on LinkedIn can lead to real business results. LinkedIn is easily the most important platform to prioritize your advocacy strategy. With employees leaning on LinkedIn as their home to share content about their work and their own thought leadership, it’s the perfect place to kick off your program. And there’s plenty in it for your workforce, too. It’s key to reaching untapped audiences, while getting your employees more engaged. There’s a reason 68% of marketers say their company has an advocacy strategy. Why is LinkedIn employee advocacy right for your social strategy?
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